As a new marketing executive at President Trading Company, an authorized distributor of the Milwaukee products, I recently had the opportunity to attend a training session with a Milwaukee Trainer from Malaysia. The training covered the history of Milwaukee, how the brand started, and how its products are designed and developed. I was also given a comprehensive overview of the different power tools and how to use them, along with some hands-on experience of using the tools. In this blog post, I will share what I learned from the Milwaukee training and how it has impacted my understanding of the brand and its products.
A Brief History of Milwaukee
The Milwaukee brand started in 1924 as a small tool company that manufactured heavy-duty power tools for the construction and industrial industries. Over the years, the brand has grown to become one of the leading power tool manufacturers in the world, offering a wide range of products designed to meet the demands of professionals and DIY enthusiasts alike.
Learning About the Power Tools
The Milwaukee Trainer took us through a detailed overview of the different power tools and their features. I was amazed to learn that each tool is designed with a specific purpose in mind and is engineered to provide maximum power and efficiency. For example, the M12 cordless tools are designed for professionals who need a powerful and portable solution, while the M18 cordless tools are designed for heavy-duty applications and can handle tough jobs with ease.
Additionally, the trainer showed us the actual motor used in the power tools and explained the different types of motors, including brushless motors, and their benefits. He also introduced us to the batteries used for the power tools and why Milwaukee chose lithium-ion batteries over nickel-cadmium and nickel-metal hydride. He explained how Milwaukee's RedLithium batteries compare to typical lithium-ion batteries, and how the newly developed high output batteries compare to the RedLithium batteries.
One of the most impressive things I learned was that Milwaukee designs its tools in accordance with the specific needs of each industry. The brand is a solution provider and not just a tool provider. This means that Milwaukee takes the time to understand the specific requirements of each industry, and designs its tools to meet those requirements. Whether it's the construction industry, electrical industry, plumbing industry, or any other, Milwaukee has a solution that is tailored to meet the specific needs of each industry.
One of the highlights of the training was the hands-on experience we got drilling concrete and screwing into wood. It was my first time using power tools and I was a bit intimidated at first, but the trainer was very patient and provided step-by-step instructions. I was able to successfully drill into concrete and handle wood with ease, and I learned a lot about the proper techniques and safety measures to take while using power tools. Additionally, I got to experience first-hand the safety features included in the power tools, such as the AUTOSTOP control mode in Milwaukee’s drills, which prevents over rotation in a bind-up ensuring extra safety for the operator when doing their work.
The Impact on My Understanding of the Brand
Before the training, I had a basic understanding of Milwaukee as a brand and its products. However, after attending the training, my understanding has grown exponentially. I now have a deeper appreciation for the history of the brand, the research and development that goes into each product, and the specific purpose of each tool.
This knowledge will be extremely valuable in my role as a marketing executive, as I will be better equipped to promote the products and their features to our customers.
In conclusion, the Milwaukee training was a valuable experience that has enhanced my understanding of the brand and its products. I am grateful for the opportunity to attend the training and I look forward to applying what I learned in my work as a marketing executive at President Trading Company.